Wednesday, 14 September 2011

Perhaps it’s its forbidden nature

One of the many things that can get me riled is the use of "it's" when the writer means "its". C'mon, it's not difficult: "his" and "hers" don't have apostrophes, so why would "its"? And formal writing (where the mistake also often pops up) tends not to use contractions; it should either be "it is" or "its", never "it's".

Given my pedantrypassion on the subject, I immediately noticed the sentence
Perhaps it’s its forbidden nature that consumed me.
in a "Big Idea" blog post. What a gorgeous juxtaposition. Why have I never noticed such a construct before?


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