over-personalised communication

It’s general election time in the UK, so we are getting bombarded with pamphlets from all the parties.

I found the latest one to drop through the letterbox to be startlingly over-specific.

Nice, though rather surprising, to know this candidate is securing an entire country’s future just for little old me.  But I think maybe there are other people who need the future secured for them, too, and probably moreso?  How about securing Britain’s future for everyone?

Okay, I know this isn’t actually just about me (yes, really!).  But I find it a really weird phrasing.